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Job Benefit

  • Laptop
  • Insurance
  • Travel opportunities
  • Allowances
  • Uniform
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review
  • Seniority Allowance
  • Annual Leave

Job Description

1. Trade Marketing Planning for Modern Trade (MT) Channel

  • Collaborate with Sales and Marketing teams to develop monthly, quarterly, and annual Trade Marketing (TM) plans.
  • Plan seasonal promotional campaigns and new product launch initiatives.
  • Design tailored in-store activation and consumer promotions for each retail chain (e.g., Co.opmart, Big C, Winmart, MM Mega Market, GS25, etc.).

2. Collaboration with Modern Trade Accounts

  • Work directly with buyers to negotiate display spaces, promotional activities, product sampling, and shopper activations.
  • Ensure proper execution of programs according to commercial agreements (e.g., display compliance, promotions, sponsorships, etc.).

3. Budget and POSM Management

  • Manage TM budgets for each MT chain.
  • Monitor and ensure proper implementation of POSM, activations, and display shelves according to brand standards.
  • Control spending related to listing fees, visibility, and promotional costs.

4. Analysis and Strategic Proposals

  • Track sell-in and sell-out data by retail chain.
  • Analyze the effectiveness of TM activities (ROI, cost, and revenue).
  • Propose improvements for short- and long-term Trade Marketing strategies.

5. Sales Team Collaboration & Market Supervision

  • Support Key Account teams in executing programs at points of sale.
  • Conduct field visits to assess brand visibility and execution compliance.

Job Requirement

  • Bachelor’s degree in Economics, Marketing, Business Administration, or related fields.
  • Minimum 5 years of experience in Trade Marketing, with at least 2 years working directly with MT systems (supermarkets, retail chains).
  • Strong relationships with MT buyers is a plus.
  • Strong analytical skills in sales data, budgeting, and planning.
  • Good understanding of consumer behavior in the Modern Trade channel.
  • Excellent communication, negotiation, and cross-functional collaboration skills.
  • Proficient in Excel, PowerPoint, and sales reporting tools.

 

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* Location: 63 Cao Thang, Ward 3, District 3, HCMC

* Bien Hoa Consumer

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